Water guns, redesigned for kids who grew up on TikTok instead of Cartoon Network. A premium product play in a category nobody's touched since 2005.
Kids today are exposed to grown-up media earlier and care more about how things look. Their toys still look like they did in the 90s. The category got handed off to a few legacy brands and nothing has changed. There's a clear gap between a £15 plastic water pistol and a serious airsoft rifle. stuff. sits in the middle: premium materials, modern industrial design, clean aesthetics, no garish primary colours.
A short line of water guns with sleek industrial design, satisfying mechanics, and a brand that respects the buyer. Designed to be the product a 13-year-old actually wants on their shelf, not stuffed in a cupboard.
Held in concept stage while software products are taking my time. Idea log is preserved for when the right manufacturing partner conversation comes around.